Trade Marketing Base of Buisness Expansion

Trade Marketing

Introduction to Trade Marketing

When we discuss about marketing, the primary focus is on the end consumers. In simpler words those who purchase and use the goods and services. However, anyone who is a top notch in business, knows pretty well that there is  a channel in distribution of goods and services and you have to understand that. The trade marketing is a wholesome of distributors, wholesalers, retailers and other middleman who comes between manufacturer and consumer. You have to do marketing at each level when the goods and services passes the complete process of marketing at different stages is termed as Trade Marketing.

Trade marketing is the marketing department that primarily take into fold distributors, retailers, wholesalers, and other petty or big suppliers excluding consumer. The important task of trade marketing is to increase the necessity of demand for products/services in the supply process.

A successful marketing campaign can effectively boost your supply chain and number of distributors, allowing more consumers to access your products/services in the end. This form of marketing is essential in order to ensure that the supply of your products meet consumer demand.

Important Parts of Trade Marketing

The core component of trade marketing is to target customers who actually indulge in purchasing of products and services.  Here the most important thing s discussed about trade marketing which influences supply chain structure and company’s trade marketing process.

1.     Wholesale customers

Wholesale customers comprises of main distribution centers, then regional distributors, and local sub-distributors.  They may procure goods directly or indirectly from the factory manufacturer, it all depends upon the production company’s supply chain structure. These customers are actually responsible in procuring and distributing wide range of products/services from many manufacturers and serve to different retail outlets.

2.     Retail customers

The retail customers can be divided into two categories depending upon ownership firstly the big stores which are brand stores of corporate and secondly by independently owned retailers.

3.     Trade channels and different outlets

Trade channels are often regarded as different from outlet types in complex trade marketing models, but they are treated as the similar in simple models, where they both represent supply chain institutions that are busy in similarly structured or common programs. Chain stores, hyper markets, grocery/supermarkets, mass merchandisers, and home improvement stores are some examples of trade channels.

A trade marketing strategy is very important to cover out to all the customers in the supply chain structure. Even with the simplest supply chain structure, it can be troublesome to develop and implement a trade marketing strategy and balance the complete organization with it. This is because you have to constantly deal with different sort of customers.

Hence, it is very important to analyse trade marketing very extensively and do make out the plans of marketing smartly and gradually. Jumping to conclusion can really harm, one has to work precariously and never haste in making decision. The team of trade marketing is very much needed to know all hte inside channels of supply chain and customers and consumers.