Attraction Marketing
The primary objective of business is to
boost Sales and attraction marketing is one such step.
The backbone of any business is the sales to
thrive the business in profitable way. No sales how long a business can
sustain! Not much long! Hence attraction marketing concept is a wonderful thing
to apply. Here the term attraction marketing has been used beautifully to make
the sales improve and get best returns on the investment. Attracting the customers
towards your product and service is very necessary. The attraction helps in
creating interest one hand in goods or services you are trying to sale or trying
to introduce something brand new thing in the market. The awareness generated
creates desirability from the side of consumer and they get eager about the
product.
Someone has rightly said about attraction marketing,
“the process by which companies determine what products or services may be of
interest to customers, and the strategy to use in sales, communications and
business development. It is an integrated process through which companies
create value for customers and build strong customer relationships in order to
capture value from customers in return.”
There are numerous ways to promote a product or
service to make it known among in the market. As the goods or services
manufactured has to cross several stages. A manufacturer has to promote it for wholesalers,
retailers and ultimately for the buyers. The most gruelling task is to select
the right way to approach the marketing strategy. Though there are several
traditional and modern methods. The most common these days have become online
marketing.
The traditional method is all known to us as it
mainly involves advertising through radio, TV, print media, cold calling,
e-mail marketing. In this they try to attract customers with the catchy and
glamorous way.
The online approach is tremendously increasing,
the internet is used as tool to find latest cheap deals at one hand and other
hand numerous options in same category to understand the value of product or
services through comparison. The awareness and people doing their own research
has made the concept of attraction marketing more feasible in present time.
Attraction marketing mainly emphasises on getting
the customer need and disseminating helpful information for the customer to
understand and make decision accordingly. It’s worth to carry a marketing
campaign to attract the people who are looking for particular product or
service and give them in best price offer. This helps in driving the consumer
towards the goods automatically.
In simple words, attraction marketing helps in
providing an environment to market solutions to the consumer to get aware of
the product. It benefits both ways, one side seller gets right customer and
buyer gets right market to get goods and services. The long
term benefit to attraction marketing is it fosters conjunction between the
manufacturer and buyer and thus develops trust between these two bodies. The
results of attraction marketing is very good and lasts for long period and is
most suitable way to increase sale.
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