OnlineMarketing the Changing Trends

Meaning of Marketing

The word marketing has changed now, it’s not limited to just buying and selling. The concept of marketing has changed with the change of time. Meaning of marketing in simple terms is buying and selling of product or services but the other integral factors like advertising, selling, delivering the product to ultimate the customer. The four pillars of marketing are product, place, price and promotion. The process of marketing keeps revolving around this basic functionality.

Marketing is not just selling, but beyond much lies, how to acquire customers and to maintain healthy relationship in order to keep them with you. Marketing means taking care of trivial things like responding back to feedback or query forms, sending periodical newsletter, advertising products and services in most suitable manner, delivering greetings on special occasion, sending thank you notes etc. The main objective of marketing is to create awareness among the consumers what you are providing and to tap new customer and get more profit at the end of the day. These days World Wide Web has become a good medium of online marketing. To promote business, brand and services digital marketing has become boon. Now you can make your service marketable very easily from any corner of the planet.

Digital marketing can be done by going for PPC campaign. This method of marketing is generally paid advertising online to promote business through advertisements and get organic traffic to the website. In this method the ad is promoted by a search for a particular keyword search query and advertiser only pays, when user clicks on the ad and visits the website, hence the system is called PPC. You can run PPC campaign on major search engine to get organic traffic and this gives fast and best targeted traffic. Search Engine Marketing is very important and it can be carried out through Google Adword, PPC, and Email Marketing etc. Other way of marketing your online business is Search Engine Optimization. SEO has become very important aspect in marketing. The main function of SEO is to increase the visibility of your website and drive more traffic to your website by improving your ranks in first page mainly in search engine results.  This is carried out in two ways by On-page optimization and other one is Off-page optimization. The more your website is search engine friendly the pages are indexed well, best and unique content your website gets preference in search results. It’s necessary that you accept only white hat marketing techniques in search engine and refrain from using black hat techniques. The search engine updates are very frequent and if you website uses unethical marketing strategy, there are every possible chances of manual actions or blacklisting of your website by search engines. Use of keywords and phrases should be in limited but judicious manner, sharing videos, images, social bookmarking, link building, PPTs are other way of marketing and getting inbound links. For best results in marketing of your product or services you can combine PPC and SEO for best and fast results.