Article Marketing Importance in Building Online Brand

Article Marketing

Couple of years back Article Marketing was not so in vogue, but now article marketing or content marketing has become crucial part of digital marketing. Earlier content marketing was centralized on generating content significant to organization and was mostly sale focused.  These days, an efficient content marketing solely envisages producing informative, quality and user friendly content and distributing the same to target larger audience. The growing popularity of internet has made the dependability on web for information online, the more you circulate your content the more you get easily seen in search engine.

The Article Marketing Process

1.      Writing and Publishing blog posts, articles, newsletters, videos, and books on topics/issues are crucial to cater target audiences.

2.      Promoting the content through social media and other presentations.

3.      Attracting readers by allowing them to access information freely and, in the case of the most substantial types of content, in exchange for providing at least an email address.

4.      Depending upon phone consultations, assessments, and demonstrations. All along, you continue to demonstrate your firm's knowledge and expertise with the goal of moving to the stage where a proposal is requested.

The objective of the content marketing structure is to make reliable marketing atmosphere gradually. Centrally holding those topics initially that are trending and important to your target users and prospective buyers that you face during the business growing period.

Advantages of Article Marketing

• It is the most economical way to generate audience.
• It encourages search indexing as every piece of content on your site becomes chance to be indexed by search engines like Google, Yahoo, Bing, Alta Vista, Baidu.
• Having useful and informative content on website the visitors gets engaged through the buying services.

The good qualities of Article Marketing

1. To keep abreast in digital marketing, you have to keep publishing fresh and unique content periodically. People are always looking for change, hence you have to show through your latest content that you have something new to contribute
2. Try to focus on end users, how to convert them and what brings them to your site. You have to be very serious in understanding the visitors’ behaviour and how to keep them hooked to your site. Give them an idea that you understand their requirement and this helps in conversion. It's all about them, not you. Your content marketing strategy needs to consider buying personas and the issues most relevant to them.
3. Make your article appealing by applying video, images, info graphics, tables, etc to make your article presentable and interesting. Invite guest blogging it also makes the article different and unique.
4. Reflect your professionalism by indulging them through faqs, a feedback form etc. Your every step should show that you are concerned about the users.

A good and quality article marketing strategy will help you expand and connect to partners and new buyers just like other marketing agendas too in present time. Article marketing is latest way to generate targeted audience in very less time and efforts.

Online Service Marketing Benefits

Service Marketing

The service marketing has become very indispensable part of today digital marketing. These days everything is on net. Hence, a professional has to maintain its online presence smartly in order to keep ahead of competitors. There are many benefits of service marketing as you open new world of exploring and engaging new users. The adoption of cutting-edge marketing techniques is equally important to stay tuned with the changing marketing techniques in recent time.

The growing trends of social media and mobile apps have made service marketing very easier at just the finger tip. Service marketing is equally important in these days as we do of our products.

The importance of digital marketing cannot be ignored as people simply depend upon search engines for any query they are looking for, whether it’s for wedding avenue, attorney, home improvements, home decors, doctor’s appointments, physical fitness, electricity, power, automobile etc. If you are selling services of criminal lawyer and you are listed on search engines, then you have chances of getting more customers. The proper presentation of services while you are marketing yourself is very important.

Don’t shy away from services online, it is demand of time and you have to move accordingly, even bakers are listing their services online.

Mostly services are localised but few are their which are globalised, hence the doors are open wide, you simply have to make your service open in search engines that all. You will get more exposure and can earn a big return as you can sell your services easily in local or regional.

While doing service marketing you have to be careful in giving proper details and business citations. As this will help in letting the people now that how unique you are! Directory submission is one of the simplest ways of service marketing. There are online directories where you can list your service or business very easily The major points to consider in service marketing are; business description, category, sub-category company name, services, contacts, email, phone, location, maps, working hours etc.

Article submission is one of the best options to do service marketing. It can be done by producing and publishing different articles related to your service and then disseminating he information on different platforms, here you can use anchor tag which will guide the visitor to your website. You can practise this for every webpage you have, which you think is important and useful for conversion. Email marketing can also be done, HTML newsletters also helps in promoting services very easily at no cost.

Social media like Twitter, Facebook, and Pinterest etc have made digital marketing competitive at one hand and easy at other hand. Regular tweet, updates etc can make your service easily spread and understandable by the viewers. URL can be tweeted and can be circulated through Facebook etc to make your services easily above from others.

Depending on LinkedIn helps a lot in promoting services online. You can make a network of similar services and can develop professional relationship in similar niche.

Press release and Blogging are other exciting way to connect with visitors or searchers and to promote service marketing

Shopper Marketing Strategy

Shopper Marketing

Shopper marketing is dynamic concept of comprehending hoe a company aimed consumers behave as shoppers, in different situations. Implementing of shopper marketing intelligence for the benefits of stakeholders, marketing of brand, targeting consumers, retailers and shoppers, as well as making out results from their behavioral pattern.

Shopper marketing is not at all limited to in-store marketing activities any more. Shopper marketing must be part of an overall integrated marketing approach that considers the every chance to result of consumption and points the shopper that would need to go for a brand to result in consumption. These shoppers need to be understood in terms of how well they interpret the needs of the consumer, what their own requirements as a shopper are, it’s all about studying shoppers behavior like where they are likely to shop, in which stores they can are more inclined or attracted, and what in-store activity affects them.

Unilever defines a shopper insight, an insight upon which shopper marketing is based - as a "focus on the process that takes place between that first thought the consumer has about purchasing an item, all the way through the selection of that item."

Shopper marketing is often confusing as the guessing of that the shopper and the consumer are the same. The fact this is not the rule of thumb. Like, consider the consumer and shopper of pet food for a while, it is clear that the term shopper marketing is bit dubious, but its importance in online marketing cannot be ignored.

Shopper marketing is advantageous for many reasons, but it is clearly of importance to manufacturers if for no other reason that they spend huge resources on it, and that these amounts are increasing every year. Many corporate and multinational companies spend around 8% of total sales on in-store marketing; when total trade spend is summed up it can often top 40% of total revenue.

In shopper marketing the industrialist basically target portions of their marketing investment at specific retailers or retail environments. Such targeting is dependent on certain factors like objectives, targets and strategies mainly between the manufacturer and a particular retailer or a given type of retail environment chosen specifically for this purpose.

A significant factor in the rise of shopper marketing is the availability of high quality data from various sources and interpretations can be made to help to make strategic plans and course of action in marketing. According to recent industry studies revealed that manufacturer are very keen in keeping and maintaining department of shopper marketing to understand the consumer behaviour. Shopper marketing can be useful in online marketing as there are many online stores and how people behave on a particular ecommerce site is really interesting. To generate income and profit from online business every online marketing step has to be taken in mind keeping the shopper in mind like what are its requirements, the reason of visiting the page, how many clicks, returning user and ultimate conversion which should not be ignored?

Structure of Food Marketing

Food Marketing

Food marketing is a channel that helps in running the producer and consumer parallel. It comprises of numerous chain of activities that brings food from ‘farm gate to plate’. The marketing of even a single food product can be a complex process constitutes many types of producers and companies. No one can work alone. Food marketing is the concept which says that there are different stages through which from farm the food reaches to ultimate consumers. Let’s take the example of the bread manufacturing process. As bread is the processed form of wheat flour. The person who manufactures breads has to procure different raw materials as well as labor; it requires packaging and then distributing. There are number of different business people are engaged in the different stages. Hence food marketing may seem a simple term but actually it is the complexities of different work at different levels.  In the United States the food marketing is the direct and indirect non-government job provider.

The four vital components of food marketing are commonly called as “four Ps” of the marketing as they relate to product, price, promotion, and place. The prominent factor that food manufacturers earn the huge ratio of the retail food income is that they provide the most distinguished, value-added service. The resources that manufacturers invest in developing, pricing and promotion, and placing their products helps distinguishing a food product on the basis of both quality and brand-name recognition.

Product

In deciding what type of new food products a consumer would most prefer, a manufacturer can either plan to develop a new food product type or trying something innovative to modify the existing food. For example, a sweet, flavored juice drink would be a new product, but juice in new flavored ice dollies with chunks of fresh fruits is sure an extension of a product already in marketing process. There are mainly three basic steps to both developing and extending: generate ideas, screen ideas for feasibility, and test ideas for appeal, finally. After these series of steps will take a food product make it to national market. Its quiet interesting that among hundred new food product ideas that are considered; only six make it to the chain-store shelf.

The food industry goes numerous marketing decisions. Huge money has to be invested in brand building (through advertising and other forms of promotion) to increase either quantity demanded or the price consumers are willing to pay for a product. Manufacturers those are engaged and invested a great deal of money in brands may have developed a certain level of consumer brand loyalty with their efforts. Thus consumer develops a faith with the product brand and always give preference to its while buying. This is the normal practice for consumers to continue to buy a preferred brand even when an attractive offer is made by competitors.

Price-To make profit pricing of the food, the manufacturer must know that the retailer adds around 50 percent to the price of a wholesale product and thus decide how to keep the best price.

Promotion-Promoting a food to consumers has to be done everywhere. Advertisements on television, print media, online and in magazines are forms of promotion. So that consumer goes to the store to purchase the product.

Place-Place is the distribution and warehousing process important to move a food from the manufacturer to a location where a consumer can buy it. It can also refer to where the product is positioned in a retail outlet.